What role do agents play in player endorsements?

Agents play a crucial role in securing endorsement deals for their clients, which serves as an additional source of income for players. By leveraging their industry connections and negotiation skills, agents actively seek out companies that align with their player's brand and negotiate terms that benefit both the player and the company. This includes drafting contracts, discussing payment structures, and ensuring that the player's interests are represented effectively.

While there are aspects of an agent's role that can encompass other activities, such as guiding players on promotional techniques or supporting their presence on social media, the primary responsibility remains focused on negotiating endorsement deals. This is an essential part of an agent's job, as successful endorsements can significantly enhance a player's reputation and financial standing.